Range of Clients

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First Market Research provides on-time, accurate information to a wide range of clients including bankers, advertising executives, corporate marketers, news media executives, government leaders, utility executives, educators and health care administrators, top corporate and industrial managers and new product developers. They seek from us a diverse set of marketing services concerning high technology, consumers, public affairs, industry, non-profit institutes, utilities, bank marketing, internal organization, and media studies.

High Technology Research: We have conducted both qualitative and quantitative studies for product design and positioning, message testing and tracking, product usage, and technology assessments. Through studies of this kind, we test businesses' and consumers' affinities or difficulties with new software and hardware systems, new methods of providing service, or new approaches to solving consumers' problems - such as operating systems and applications software, portable and desktop computers, telecommunications equipment and systems, and business and consumer use of the Internet.
Consumer Research: We prepare studies designed to measure preferences for brands, products and services, buying behavior and changes in purchasing patterns. Our capabilities in this area include helping create strategy formulations, advertising evaluation, consumer panel designs and product placement studies.
Public Affairs Research: First Market Research has a long-standing reputation as a leader in this field, both in political campaigns and for attitudinal surveys to guide policy decisions.
Industrial Research: First Market Research has extensive experience studying organizational purchasing processes in a variety of industries. In these studies, we examined the roles of key purchasing executives and the criteria they employ in their decision making. We measure attitudes, behavior, and motivations regarding client and competitor products and service.
Institutional Research: Non-profits have begun to realize how little they know about their "customers" and how competitice their markets have become. First Market Research helps colleges and universities, hospitals and medical centers, and other philanthropic organizations understand their constituencies and communicate with them more effectively.
Utility Studies: First Market Research has done extensive work with users of utility services and with shareholders, workers, and managers of utility companies. We have provided recommendations for companies seeking to broaden services, change rate structures or affect public receptivity to services.
Bank Marketing Studies: We have conducted numerous image studies, reports on consumer and business attitudes toward new products and services and impact studies for new advertising programs for the banking industry.
Internal Organization Studies: How do employees feel toward top management, middle management and the organizational structure? What can be done to improve relationshipds and operations? In-depth interviews on a confidential basis provide a base for knowledgeable employee information planning.
Media Studies: First Market Research has long been known for providing newspapers and broadcast outlets with accurate analyses of public opinion on important issues, including intercept interviews near polling places.
In all our activities, our employees share the principals' dedication to precision. Interviewers are carefully trained in proper procedures. Accuracy is constantly verified by monitioring or validating, coder checking, verifying data inputs and comparing computer printouts.
With accuracy confirmed, data is summarized into recommendations by principals, who turn statistics into readable, meaningful prose designed to guide clients in their decision making.