Summary of Services

Founded in 1967 as Becker Research Corporation, reorganized in 1983 as First Market Research Corporation, our firm is a full-service survey research organization. From our offices in Boston, MA and Austin, TX, we serve clients all over the nation and the world with the following services:

• Study concept and design
• Sampling
• Field interviewing
• Computerized tabulation and modeling of results
• Analysis and interpretation
• Recommendations for decision-making

The firm provides custom-design for each study, and uses data-gathering techniques appropriate to the special needs of each client. For example, we offer the following capabilities for information-gathering:

• Focus group facilties in Boston and Austin
• Centralized national telephone facilities
• CATI System
• Web Surveying
• Personal interviewing
• Executive interviewing
• Mail surveys
• Intercept interviewing
• Conventional banner and multiway contingency analysis
• Quantitative designs for product and service development, product and service positioning, and advertising tracking

As important as our technical capacities are, we believe that the backgrounds of our professional staff, our approach of each problem with the knowledge that it is unique, and our absolute insistence on the accuracy of our research are even more significant to our clients.