But what should this new consolidation be called? Should it be a medical center or a hospital? What should the new logo be like? There were a number of questions to be answered.
By conducting personal interviews with hospital staff members and telephone interviews with physicians and members of the public, First Market Research, together with Selame Design, narrowed the choices and made a strong name recommendation to the Board of Trustees. What emerged was the Good Samaritan Medical Center and its new logo.